size inclusivity
& community
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Size Inclusivity
@naomiheartsxo in the Culver Strip Long Sleeve & Briga Skirt
Size inclusivity was a founding principle for my brand. NLT stands for No Less Than, and that ethos was built into every product decision we made. We launched with a Small to 3XL size range and eventually expanded to XS through 5XL, driven by customer demand and a genuine commitment to serving a broader body range. Fit and grading for extended sizes is one of the most technically challenging and nuanced aspects of garment development and it became one of our areas of deepest expertise. We didn't just add sizes to a tag; we made plus size samples and had plus size fittings with women. We ran dedicated photoshoots, and worked closely with plus size boutique partners through our private label program to understand what their customers actually needed.
I remain a firm believer that fashion has a responsibility to reflect all body types, not as a trend, but as a standard.
@styleisstyle in Hudson Barrel Pant
@asheekim in V-Hem Rib Tank and Malibu Skirt
@abrianavicioso in the Billie Dress
community
Community was at the heart of NLT. Through our plus size community we were introduced to Thick Thrift , a monthly plus size market in Los Angeles. This became one of our most valuable touchpoints. The direct customer access was irreplaceable. We received real feedback, fit conversations, and a community that genuinely shaped how we developed product.
We also participated in All Purpose Sauce, a streetwear focused pop up that took place in the Arts District. This expanded our reach into a new customer demographic and kept us connected to the pulse of LAβs independent fashion scene.
On the wholesale front, we built our buyer network through trade shows across the country. We participated at Dallas Market, Atlanta Apparel, Chicago Collective, and MAGIC Las Vegas, establishing wholesale relationships that grew the brand.
One of the most gratifying experiences of building NLT was our closing sample sale. Over two days, we opened our doors and watched our online community become a physical one. Names we had seen on orders for years finally became faces. Customers who had supported us from the very beginning showed up, and in that moment every difficult decision, late night, and hard-won product felt worth it. We didn't just build a brand. We built a community that genuinely loved what we made.