NLT
Fall 2024
Market Trends & Inspiration
FW24 is a study in contrast. Structured against sheer, solid against graphic, utility against romance. A bull denim workwear jacket sits next to jacquard mesh lace; heavy-gauge, garment-dyed sweats pair against a custom stripe fabrication. Throughout, silhouettes are exaggerated, oversized, boxy, ballooned, all filtered through a streetwear lens.
Workwear zip-up jackets, plain oversized tees, plaid shirt-jackets, quilted volume.
Trend Focus 1 : Utilitarian Foundation
Trend Focus 2 : delicate Details
Sheer mesh lace, unexpected shirring details, full poplin skirts
Trend 3 : Streetwear Volume
Fun layering, oversized tops, exaggerated pant shapes, mixing top and bottom silhouettes
Trend 4 : fabrication contrast
Structured vs. Sheer
Solid vs. Stripe
Utilitarian vs. Romantic
Color story
The anchor base, White, Brown, Classic Blue denim, Black are the color language of the utilitarian pillars. It's quiet and functional on purpose, because those pieces (the workwear jackets, pants) are doing structural work in the collection.
The complement base, Bone, Truffle, Mushroom, Vintage Black is the color language of the more romantic and softlines of the collection (mesh pieces, tees, basics).
The pop colors Green Apple, Fuchsia, Cinnamon Brown, True Navy aren't spread evenly across the line. They're concentrated almost entirely on the graphic, streetwear-signature pieces: the rib stripe tee, the zip-up hoodie. So the palette is utility vs. romance, solid vs. graphic contrast made visible at the color level.
Designs
Final campaign
Creative Direction / Casting / Styling : Betty Al-Rifai , Sylvia Lee
Photographer : Brandon Moningka @kaipo81
Model : Londyn Harris @earthlinglondyn, Juliet Oswell @julietsunflower
Social Media Content
Additional styling from content shoots
Creative Direction / Casting / Styling : Betty Al-Rifai , Sylvia Lee
Photographer : Betty Al-Rifai, Sylvia Lee
Models : Macy @macyakemi, Quiana @jellybeancupcake, Cecily @cecilydubon, Iyana @im__iyana