NLT

Fall 2024


Market Trends & Inspiration

FW24 is a study in contrast. Structured against sheer, solid against graphic, utility against romance. A bull denim workwear jacket sits next to jacquard mesh lace; heavy-gauge, garment-dyed sweats pair against a custom stripe fabrication. Throughout, silhouettes are exaggerated, oversized, boxy, ballooned, all filtered through a streetwear lens.

Workwear zip-up jackets, plain oversized tees, plaid shirt-jackets, quilted volume.

Trend Focus 1 : Utilitarian Foundation

Trend Focus 2 : delicate Details

Sheer mesh lace, unexpected shirring details, full poplin skirts

Trend 3 : Streetwear Volume

Fun layering, oversized tops, exaggerated pant shapes, mixing top and bottom silhouettes

Trend 4 : fabrication contrast

Structured vs. Sheer

Solid vs. Stripe

Utilitarian vs. Romantic

Color story

The anchor base, White, Brown, Classic Blue denim, Black are the color language of the utilitarian pillars. It's quiet and functional on purpose, because those pieces (the workwear jackets, pants) are doing structural work in the collection.

The complement base, Bone, Truffle, Mushroom, Vintage Black is the color language of the more romantic and softlines of the collection (mesh pieces, tees, basics).

The pop colors Green Apple, Fuchsia, Cinnamon Brown, True Navy aren't spread evenly across the line. They're concentrated almost entirely on the graphic, streetwear-signature pieces: the rib stripe tee, the zip-up hoodie. So the palette is utility vs. romance, solid vs. graphic contrast made visible at the color level.

Designs

Final campaign

Creative Direction / Casting / Styling : Betty Al-Rifai , Sylvia Lee
Photographer : Brandon Moningka @kaipo81
Model : Londyn Harris @earthlinglondyn, Juliet Oswell @julietsunflower

Social Media Content

Additional styling from content shoots

Creative Direction / Casting / Styling : Betty Al-Rifai , Sylvia Lee
Photographer : Betty Al-Rifai, Sylvia Lee
Models : Macy @macyakemi, Quiana @jellybeancupcake, Cecily @cecilydubon, Iyana @im__iyana

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